When you have decided to take the leap to start your own business, the first thing you should do is secure your company’s brand. It is important to do this from the start or as soon as possible.
Step 1: Choose Your Company Name
The more descriptive your company name is to your product or service the better. If a potential customer can know what you do from just your name it will give you a huge marketing and brand advantage.
Keep in mind, you can always register a longer name and then elect to have a DBA (doing business as) trade name, so the key is to determine which name you will be using to brand your business, not necessarily the official company name.
Do your research to make sure the trade name is not being used elsewhere at the following online resources:
Here is a success secret that most people don’t realize. For the ultra-successful, those who work what seem like crazy hours, are labeled “workaholics” and the success driven – it is not really about the money. In fact, after a certain level of success, money quickly becomes a secondary concern.
Why? Because if you are solely focused on just making money, you will eventually fall into your comfort zone and stop excelling. There are only so many toys, vacations, homes, cars, jewelry and clothes you can buy.
Here is some food for thought – in 2009 there were only 10,000 people worldwide making over one million dollars a year in actual income. That is less than 0.05% of the entire world population. Billionaires make up 0.0001% of the US Population. Even if you are making just $250,000 a year, you can live a very comfortable lifestyle: Very nice house, luxury car, provide for your family, have a safety net, vacation regularly, kid’s college fund saved, maid, nanny, cook and not have to really watch what you spend on the essentials.
Let me explain.
I am a firm believer that even as adults we must cultivate our creative sides. The arts and music have been proven to stimulate our brains and increase academic performance in children. Learning to play an instrument leads to a better understanding of math concepts, while drawing and other visual arts help with language development, coordination and spatial abilities.
In business, I’ve found when you take the time to do an artistic hobby, you get the following seven benefits: Read More
It was 4 pm. I had three pages of tasks left to finish. I could feel the acid churning in my stomach. I grabbed a box of tums and sighed in despair. I felt like a hamster running on a wheel.
I had started with a dream to achieve something great with my company. I was working hard and getting lots done. But for some reason I wasn’t happy. Soon my productivity decreased. I was having health issues due to the stress and my relationships were going downhill.
That is when I realized I was so busy focusing on my goal that I had lost sight of the reasons why I was trying to reach it. This issue is common with business owners. That is why so many get divorced and develop serious health issues while building their business.
Worse still is when they reach their goal and still feel unfulfilled. Their drive ended up being an attempt to fill a void.
I’ve found the easiest way to be fulfilled, avoid burnout and increase my productivity is to be balanced in all areas of my life. For most of us there are six main areas that need attention in our lives.
I wanted to be an astronaut archeologist. What could be more fun? To travel the universe searching for dinosaur bones on other planets. As kids we have no restrictions on what we can achieve in life.
Then we grow up. Reality sets in. We get stuck in a rut and slowly realize that we have given up most of our dreams. No wonder only 13% of people like going to work worldwide (Gallup 2013). What a shame!
Life is too short. Why not make the most out of it? I believe we all have the power within us to achieve what we truly set our heart on. Yet we let limiting beliefs, the expectations of others and fear stop us. Read More